We know these continue to be uncertain times for many businesses. That’s why we’d like to help by continuing to make it easier than ever for you to publish a virtual walkthrough of your business on Google Street View (GSV) using Matterport.
Why Google Street View (GSV)?
Google is the de facto way businesses of all types are found. Having a good search listing is critical, especially for local businesses, especially today. According to Ipsos, businesses with search listings are 94% more likely to be viewed as reputable, 38% more likely to be used than businesses without a listing, and 29% more likely to motivate consumers to consider purchasing goods or services from them.
If those weren’t reasons enough, listings with media rich content such as GSV rank higher in search results, and once found, generate more interest and engagement. According to Google:
- When searching for businesses, consumers use mapping products 44% of the time
- Listings with photos and a virtual tour are twice as likely to generate interest
- On average, 41% of place searches result in an on-site visit
Why publish Matterport 3D virtual walkthroughs of your business to GSV?
As businesses slowly reopen across the world, business owners are looking for creative ways to stay in touch with customers and give them the assurance that all the right precautions are taken on premises to ensure health and safety for all. For example, making sure there is ample space to move around a retail store while following physical distancing guidelines. At the same time consumers are also looking for safe ways to engage and support their favorite local businesses whether it’s for a quick order pick up or limited in store visit.
Embedding a virtual walkthrough of your business in GSV helps accomplish both goals by letting customers check out your store or establishment via a 3D walkthrough, essentially keeping your business open virtually 24x7. And if customers do want to visit in person, they can get in and out quickly by knowing the layout of the store beforehand. If they want to pick something up or order takeout, they can do so with the peace of mind that it is a business they feel comfortable entering or ordering from.
From a historic ship turned into a highly rated restaurant in Philadelphia, PA to an architectural salvage store in Berkeley, CA, thousands of small businesses have relied on Matterport 3D virtual walkthroughs and Google Street View integration to enable potential customers to experience their businesses as if they were really there, and help stand out from the local competition.
Extending free publication to GSV through July
We have partnered with Google to make it super easy to publish a digital twin of your space into GSV from your Matterport account with just a few clicks. You can check out more details from our webinar from a few weeks ago. While this is not a new feature, we did recently waive the fee to list on GSV in support of local businesses. And due to the continuing challenging conditions faced by all, we are pleased to extend this promotion through July. This means that you can still publish to GSV for free through July. The best part? Any Matterport space published on GSV is there for life, so list your space now for free.
We believe that virtual tours can be the next best thing to physical visits and that integrating them into Google Street View can really help give you the visibility businesses need in these trying times. If you do not have a Matterport account, you can learn more here on how to get one. You can start for free and create your first space just using your iPhone today. And if you do have a Matterport account, make sure to take advantage of this offer now to elevate your business for free. So go ahead, put your brand on the map once again, and virtually welcome customers back to your business--it’s a massive win-win for everyone.